December Coffee Hour

This past Wednesday, December 15th, we held our monthly Coffee Hour here at the studio. The discussion topic for this month was “Is your marketing ready for a new year? - use your marketing plan to achieve your 2011 business objectives.” Over coffee, Tina reviewed the process of defining business objectives, analyzing the marketplace, identifying the audience, creating a strategy and then effectively implementing plans. We had the opportunity to discuss specific ideas and issues, and also looked at the growing role of social media as part of a marketing strategy.